November 2017
Intermediate to advanced
378 pages
10h 24m
English
Content preview from Lean Mobile App Development
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Hypothesis 5
Users from online communities who use video online with strangers are a lot more likley to be comfortable playing with each other, and at least 25% will use video online:
- Audience: Targets Chatroulette and Chatrandom communities.
- Acquisition: Uses Google Ads.
- Validation: This includes the % of users who turn the video on.
- Execution:
- Run Google Ads for Chatroulette and Chatrandom, offering video-based charades online, and an opportunity to meet new people.
- Invite users to the public room.
- Provide an explanation on what the game is about.
- Enable the user to turn the video on and start the game.
- Track analytics.
- Add a Qualroo-style prompt to find out why they don't turn the video on.
- Result: 50% of the users visited the page, ...
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