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Lean Mobile App Development
book

Lean Mobile App Development

by Mike van Drongelen, Aravind Krishnaswamy, Adam Dennis
November 2017
Intermediate to advanced
378 pages
10h 24m
English
Packt Publishing
Content preview from Lean Mobile App Development

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Displaying advertisements is the most well-known way of app monetization. Advertisements are annoying to users, but they are necessary to get revenue when your app is free. Making money from in-app advertisements only makes sense if your user base is large enough. The story goes that it was Flappy Bird's only way to create revenue, and apparently that went very well. The developer made 50K a day from it. It is a business model that is often combined with in-app purchases. Users can remove the advertisement by paying a small fee. This can be a one-time fee, or a subscription for a month or year.

Ok, so you want to add some advertisements to your app. For both iOS and Android, you can choose from a number of mobile advertising ...

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Publisher Resources

ISBN: 9781786467041