November 2017
Intermediate to advanced
378 pages
10h 24m
English
In the same way that you can use split testing to experiment with multiple versions of web page elements, you can run tests that collect data on in-app elements, including design elements and workflow changes. This approach is the practical application of the build-measure-learn cycle you measure data, learn from it, and build new iterations.
When working with preproduction versions, you can run tests in parallel. Testing two versions of the app simultaneously doubles the amount of information you can collect.
The following are the ways in which you can run parallel tests on both platforms:
Read now
Unlock full access