Lean Mobile App Development

Engagement

User engagement metrics are all about your app's stickiness. People spend more and more time on mobile devices, which of course is a good thing for your app. But people also have little more than the attention span of a goldfish so average churn rates (app users that no longer use your app) are often higher for mobile apps.

You might wonder how much time a user spends on the app during a session or during a certain period. A session is any kind of interaction until the attention of the user gets interrupted by something else, such as an incoming phone call. To improve your app's retention rate, you should often remind users about the app or you should provide them with a good reason to visit the app on a regular basis. Email and ...