Lean Mobile App Development

Feedback and actionable metrics

The monitoring tools that we are using give us valuable analytical insights into our app. The challenge with these insights is how to convert them into actionable metrics.

Having some numbers is great, but how can you interpret them so that they become actionable metrics? And which KPIs really matter? Traction is a word that is often used, but how do you measure it? If you think traction is a number that defines to what extent people are actually using your app, then the number of users is a useful number. Or is it the number of active users? What is the definition of active user? Or, is the number of new users the important number here?

To answer these questions, you must make things measurable and be precise. ...