Lean Mobile App Development

You should know when you need to scale up or to scale down

If you are using analytics the right way, you will know when to up or to downscale your solution. Seasonality and also the nature of your app can help to make some forecasts here. At what time of the day or during what specific events will your app be used the most, or when will your users be using the app less? For example, if your app is an alarm clock, people will use it less during the holiday season. Also, if your app is related to the Olympic Games you can expect a peak usage during that event. During holidays, people often spend more money in the App Store, resulting in additional downloads and app usage. Finally, campaigns, certainly when you are offering your app at a lower ...