Lean Mobile App Development

Monetizing your data

If you have a large number of users, you can think of a way to sell data to third parties as a way of making money from your app. You have to be careful with this strategy, as your users are probably not going to like this option. Always make sure that the data that you are selling is anonymous, and again try not be too greedy. Don't sell user data to send your users spam messages later.

If you have a large user base where each user has a rich profile, then you can create segments from those profiles. In Chapter 11, Onboarding and Registration, we have reviewed the process of continuous onboarding. Building a large user base combined with rich user profiles increases the value of your company and your app, even if you ...