Lean Mobile App Development

How to build your brand

Branding is a deep topic and beyond the scope of this book. If your budget permits, consider hiring specialists to help you develop your brand more fully. However, when you cover these essentials, you can begin to build the foundation of a good brand:

• A good name: The best names are carefully designed to evoke certain emotional associations. The automaker Jaguar, for instance, intentionally evokes the animal of the same name. Choose a name that projects the emotions and identity of what you want to convey to your customers.
• Visual identity: Your logo, your color scheme, and visual designs across your presence should remain consistent with your brand identity and with each other. Keep the same scheme across, for instance, ...