Lean Mobile App Development

Monetization and Pricing Strategy

In this chapter, we will look at how we can make revenue from our app. It is obviously one of the most important parts of the business model canvas, and also the most exciting one. It is not easy to get money for a mobile app. People are often less willing to spend money on a mobile device and apps, though games can be an exception to this tendency. Fortunately, there are plenty of other possibilities to build a profitable app business, and we will see what approaches there are to accomplish this.

We will look at multiple ways of monetizing your app. Also, we will examine what a smart pricing strategy will be if you want to sell your app, or if you want to sell a product within your app (also known as in-app ...