Lean Mobile App Development

Growing Traction and Improving Retention

In this chapter, you will learn about traction, the proof that somebody wants to use your product and, in most cases, is willing to pay for it, resulting in a profitable business in the end. Now that we have obtained some actionable metrics, as we have learned in the previous chapter, we will see how to grow traction. Without sufficient retention (returning users to your app) or too much churn (users abandoning your app), the moment of truth will be gone quickly and we will lose traction. Let's investigate how we can increase the retention rate. Also, we will see what we can do the keep the churn rate low.

Specifically, in this chapter we will cover the following topics:

• Learning about the definition ...