Lean Mobile App Development

Focusing on a narrow marketplace

In the beginning, it is very useful to confine an experiment to a narrow marketplace, such as a specific geographic area or a small group. There are several reasons for this, which are as follows:

• Expansion and saturation within a targeted marketplace is much easier than within a large one.
• A narrow market is a good way to achieve a critical mass of users that will take you from a tribe of early adopters to a majority of users. Once you achieve saturation in one demographic, geographic area, or marketplace, you can use that position as leverage to scale even further.
• Data collection and testing is easier, cheaper, and more useful.

Think of a small market as a laboratory for the experiment. When proving your ...