Lean Mobile App Development

How do users find apps in the first place?

Knowing where users come from and how they discover your apps can be very useful, both for testing and for your business. Not only can you learn about how various traffic sources compare in terms of quantity and quality, you can also perform tests outside the App Store, which can then offer more information about your customers.

Before examining the experiments themselves, it pays to briefly examine the major discovery portals and traffic sources:

• App Store search: As mentioned previously, think with Google research discovered that at least 40% of users find new apps by searching within the App store itself, making it one of your most important traffic sources. For this reason, App Store indexing ...