April 2013
Intermediate to advanced
112 pages
2h 45m
English
Content preview from Motivation (The Brian Tracy Success Library)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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FOURTEEN
Insist on the Zero Defects Principle
Fully 90 percent of business success will be determined by your ability to produce a great product or service in the first place. The PIMS (Profit Impact of Marketing Strategy) studies, conducted at Harvard over many years and embracing hundreds of companies, demonstrated that there is a direct relationship between the perceived quality of the product or service you produce and the profitability of your organization.
The most profitable companies—the ones that can charge the highest prices and earn the highest profit margins—are always those that are perceived in the market as being the highest-quality providers in their areas of business activity.
It is the same with individuals. If you want people ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.