April 2013
Intermediate to advanced
112 pages
2h 45m
English
When Ken Blanchard and Norman Vincent Peale elaborated on the Fortunate 500 concept in their book The Power of Ethical Management, they discovered that the top 20 percent of businesses in each industry, defined by consistently higher levels of profitability (sometimes ten and twenty times the average in the industry), were all characterized as having clear, written values that everyone knew, believed in, and lived by.
The other companies in the same industries all claimed to have values. These values, however, were either not written down or very few people in the company knew what the values were—much less how the values served as guides to behavior in dealing with people both inside and outside the company.
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