The Benefits of Brainstorming

The benefits of brainstorming are numerous. Brainstorming builds involvement, commitment, loyalty, and enthusiasm. Participating in the sessions stimulates and unlocks people’s creative talents. Brainstorming also builds self-esteem because people are being asked for their participation and their ideas.

With brainstorming, you can create a better climate for cooperation and teamwork. You encourage better friendships and communication when people engage in brainstorming activities together. The most important payoff is that you will come up with lots of good ideas and sometimes ideas that change the direction of the business. In my experience, brainstorming exercises have resulted in a series of first-rate ideas to ...

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