Motivation (The Brian Tracy Success Library)

A Brainstorming Exercise

Some years ago, IBM asked me to conduct a series of problem-solving and decision-making seminars across the country, which I did over the following year. In this one-day seminar program, one of the exercises was to teach the brainstorming process. Seminar participants sat at round tables, with six or seven people per table. I would then assign them exercises that they did in cooperation with one another.

In the brainstorming exercise, the participants had to come up with as many ideas as possible to solve a particular problem. In this case, the problem was that a brick factory had overproduced thousands of bricks that it could not sell in the current market. The factory was looking for different ways to use bricks other ...