March 2009
Intermediate to advanced
669 pages
20h 19m
English
A case study provides learners with a way to draw on information from multiple functional areas to solve problems typical to business situations. The scenario for this case study involves a fictional company, Wright Sisters, Inc., which has grown over the years from a small, family-run storefront to a global enterprise. The specific situations are drawn from real-life experiences, but the names have been changed to protect the innocent (or guilty).
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