The client buys you first, then your expertise.Brands such as Accenture, Bain, Mercer, and DDI carry a great deal of weight in the customer’s mind. Customers expect the “branded” consultants to have the expertise relevant to their problem. However, the marquee value of the brand only gets the consultant in the door. What is more important is whether the client thinks there is a fit between the company culture and the consultant’s style and language. The client will quickly judge whether or not the consultant can work well with employees while applying their expertise, will be easy to work with, and can communicate effectively using language that is understandable. If the customer’s assessment of fit and expertise ...
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