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The Practice of Professional Consulting
book

The Practice of Professional Consulting

by Edward G. Verlander
October 2012
Beginner
320 pages
8h 22m
English
Pfeiffer
Content preview from The Practice of Professional Consulting

Understanding the Client’s Business and Industry

It is important to realize that clients do not expect you to know as much about their business as they do. Nor do clients expect you to know that much about how their organization works, let alone the client’s specific problems. However, clients do expect you to have done your homework by studying certain key information sources (shown in Table 4.2). By studying as many of these as possible, the consultant will find it easier to develop a strategy and structure for the prospective client meeting and a set of questions that must be asked in order to understand the client’s problem.

TABLE 4.2 SOURCES OF INFORMATION FOR PREPARING A CLIENT MEETING

Item What to Look For
The organization’s annual report ...
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Publisher Resources

ISBN: 9781118283110Purchase book