Artful Making: What Managers Need to Know About How Artists Work

The most remarkable technological innovations occur

when small teams of people are free to explore the outer limits

of their imaginations. In my 20-plus years of experience in the

fast-moving high-tech industry at Sun, Novell, and now Google,

few facts have seemed as consistently clear as this one.

You can see this in how the best companies do R&D. They

do it bottom up, not top down. Microsoft® is a great example

of this. Observers are often surprised by how much autonomy

the various groups at Microsoft have. It’s very much a bottom-

up culture. All of the successful high tech companies have had

to adopt this model except the chip companies. They’re ...