Artful Making: What Managers Need to Know About How Artists Work

Funding Emergent Projects:

A Venture-Based Approach

3

The challenges faced by professional venture investors

have elements in common with those of a financial manager

trying to plan for an artful making project. In both cases, the

products, services, and capabilities

that result from the project (venture)

are not fixed; they emerge over time.

Both require innovation, creating entirely anew. Planning is

difficult in their ambiguous circumstances, and there’s plenty

of midcourse adjustment.

The task at hand for both venture investor and artful

budgeter is to deploy finite resources across a portfolio of

investments and to manage those investments to produce ...