April 2003
Intermediate to advanced
240 pages
7h 6m
English
Content preview from Artful Making: What Managers Need to Know About How Artists Work
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Sun. Finally, in the view of the company’s Web fans, the Web
began to get the management attention it deserved.
Not until the spring of 1996, however, did Web technology
leap to the top of every senior manager’s agenda. It suddenly
appeared that combining the Web with
a computer language called Java could
yield an entirely new strategy for the
company. Sun referred to the impor-
tant moment these two initiatives
came unexpectedly together as “The Day the Universe
Changed.” The company set about redefining itself from top to
bottom. The technology that had been discovered and spread
almost by accident took over the heart of the firm; it became
central to ...
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