April 2003
Intermediate to advanced
240 pages
7h 6m
English
Content preview from Artful Making: What Managers Need to Know About How Artists Work
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The WWWO immediately established facilities and proce-
dures for centralized, professional management of Web
servers, even though the company had only a few at the time.
The group developed a centralized indexing scheme for Web
content, and in July 1996, it launched the “Ford Hub,” the
company’s internal Web site home page. Efforts then turned to
promoting the Web and its use. In August, WWWO staff trav-
eled to Ford locations in the U.S. and Europe, presenting “road
shows” to introduce people to the Web and describe the ways
it could help them. The idea caught on, and by early 1997
there were more than 600 Web servers in use at Ford, most of
them centrally ...
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