Artful Making: What Managers Need to Know About How Artists Work

Artful Making

Reconceives;

Industrial

Making

Replicates

Both artful and industrial making use repeated actions.

In artful making, we’ve been calling them “iterations” but of

course industrial making also repeats again and again. There’s

an important difference, though, in the nature of the repeated

actions. Industrial making strives for consistency with a pre-

conceived plan or specification. Artful making, in contrast,

strives for transformation, for freedom from conformance with

preconceptions, toward creating anew. We call industrial repe-

tition replicating. Artful making repetition requires that its

makers incorporate into their own work the work of ...