Artful Making: What Managers Need to Know About How Artists Work

company’s commitments to established architectures and from

its inability to make innovative leaps to new architectures. The

in-advance nature of architecture decisions, the fact that they

create an architectural specification, means that artful itera-

tion is less likely at an architectural level.

The Emergent Final Purpose

Any made thing—play, or software version, or strategy—

has a final purpose in the world. Some externally mandated

conditions must be met: Armor must stop a bolt or blow; a

minivan must safely transport a mom and five or six soccer

players. It’s a feature of an artfully made thing, however, that

during the making process, these worldly ...