Artful Making: What Managers Need to Know About How Artists Work

looking at things we’ve already seen in other ways. Viewing

innovation through a business lens, we see iterative structure,

prerequisite cost conditions, kinds of control, teamwork,

uncertainty, and product. But those are not the categories

artists choose for themselves. Having come this far in our

story, we can now turn the knob on our conceptual microscope

so that the business categories move into the background and

the artists’ categories move into sharp focus in the foreground.

We do this to consider the activities of artists in their own

terms. As we mentioned in the Introduction, it was our expe-

rience during this project that we missed the point ...