Artful Making: What Managers Need to Know About How Artists Work

think in these categories, old process designs persist, and so do

old costs. Some people use the high cost of reconfiguration, a

consequence of the old sequential process design, as an argu-

ment to justify using the old process. But organizations that

fall prey to this circular argument are stuck in an obsolete box.

They will eventually restructure their making processes, ren-

dering them more iterative and artful, or they won’t. In the lat-

ter case they’ll find themselves at a profound disadvantage.

The Historical Evolution of

Artful Making Prerequisites

The conditions that require artful making didn’t magically

appear out of nowhere. They’ve been ...