Artful Making: What Managers Need to Know About How Artists Work

tered focus, doing many things all at once and none of them

well. Viewed through the artful making lens, this is a problem,

not of the damage done by time pressures or interruptions, but

of an inability to return wandering attention. A principle of

honoring limitations, acknowledging distractions, and return-

ing to focus can work in an organizational unit as well as in a

theatre ensemble, as we shall see from an example.

Saving Apollo 13:

Gene Kranz as Ensemble

Director

Gene Kranz, Mission Director for the ill-fated Apollo 13, led

what is certainly one of history’s most impressive efforts at

innovation under time pressure in response to unexpected

events. ...