
sure everyone strives toward the same refinement of
process. Cast your project very carefully. Casting is
the most important factor in determining success
(Chapter 10).
The Artful Making Qualities
Anything new, observed W. Edwards Deming (among
many others), at first appears to lack form. He argued that we
need a “theory,” a way of organizing our thoughts about a new
thing, before we can know anything about it. Alternative the-
ories provide different views into the same problem, and some
views are more useful in a particular context than others.
Deming’s theory about uncanny systems gave him a way to
think in new categories about problems within factories. ...