Artful Making: What Managers Need to Know About How Artists Work

has suffered serious change and catastrophic losses due to a

constellation of events that no one foresaw. Corporations that

appeared healthy have vanished; job security in many sectors

of the economy seems like a thing of the past, even at senior

levels (especially at senior levels, some would say). Artful mak-

ing has a straightforward role in the history of a firm’s rela-

tionship to its environment: When conditions meet the pre-

requisites (see Chapter 4), managers and workers alike can

practice artful making in pursuit of a better product. Better

products lead to more satisfied customers, higher profitability,

and increased value for shareholders. ...