
Artful Making Doesn’t Protect
Against Uncertainty
Artful making embraces uncertainty, strives to be as
attuned to it as possible. This may seem like a formula for
chaos. When the need for order and efficiency exceeds the
need for innovation and adaptability, or when uncertainties
are mostly inessential, it probably is. As we’ve said, many busi-
ness situations are unsuited to artful making.
But sometimes the variations experienced by companies
are essential. Then a capacity to innovate is also essential.
Artful making provides an approach to unexpected variation; it
builds an ability to improvise, to incorporate and reconceive
the unexpected into new and ...