Artful Making: What Managers Need to Know About How Artists Work

that matter. We do something like this with our brains, but

we do it differently; we get things wrong. We use informa-

tion not so much for its own sake as for leading to thoughts

that really are unrelated, unconnected, patternless, and

sometimes, therefore, quite new. If the human brain had

not possessed this special gift, we would still be sharpening

bones, muttering to ourselves, unable to make up a poem or

even whistle.

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The experimental imperfections in the artful making

approach are a primary source of innovation, a vital part of

making anew. Artful makers respect and even treasure their

“mistakes.”

Exploration and Efficiency

David Bradley, a resident ...