Artful Making: What Managers Need to Know About How Artists Work

metaphor of mass production has become transparent to us, so

familiar that we can hardly conceive of anyone having no idea

of interchangeable parts, of the potential for increasing value

by economies of scale, of the possibilities for efficiently ration-

alizing—even optimizing—the smallest gestures of productive

work. Imagine having none of these ideas available to you.

Imagine worrying about making too much profit rather than

not enough.

To help you cast your thoughts back to a time before the

Industrial Revolution, we’ve invented from many sources a

brief composite description of medieval manufacturing. While

this manufactory and its owner/operator ...