Artful Making: What Managers Need to Know About How Artists Work

after all, uses physical materials that, within their limits, do

exactly what they are told and don’t have needs, fears, and

skills. They get along with each

other, again within their limits.

Above all, they don’t each have

ideas about how to do the work

or about the kind of scrubber adapter they want to be. People

are the main material for an ensemble. They must be led, not

slammed together; managed, not manipulated.

The Differences Between

Reconceiving and Replicating

We contrast reconceiving with replicating, the fundamen-

tal act of industrial making. Replication creates circumstances,

materials, and outcomes that conform as exactly as possible to

an ...