April 2003
Intermediate to advanced
240 pages
7h 6m
English
Content preview from Artful Making: What Managers Need to Know About How Artists Work
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Managing When You Don’t
Know Where You’re Going
If you don’t know where you’re going, any map will do.
1
This conventional wisdom sounds right to many managers. It
highlights the safety of having a clear objective for your man-
agement actions. It implies that all management actions are
likely to be confused and inefficient if you don’t have a clear
objective. If you don’t have a good fix on your destination—be
it a product or service, a strategic or competitive outcome, or
anything else—you may as well not start the journey.
For a lot of your work, though, this so-called wisdom is
wrong. Why? For one thing, you can’t always know your desti-
nation in advance. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.