Artful Making: What Managers Need to Know About How Artists Work

discipline or fiscal responsibility. We are proposing alternate

ways to achieve them. If you think arts practitioners are some-

how less constrained, that they “have it easier” than business-

people, you are incorrect.

3

In the multi-year study that supports this book, we identi-

fied striking structural similarities between artists’ methods

and methods that have recently appeared in some business

areas. We became convinced that theatre practice, agile soft-

ware development, some new

methods of strategy making

and project management, and

activities in many other busi-

ness areas are examples of a

more general phenomenon we call artful making. This book