Artful Making: What Managers Need to Know About How Artists Work

introduce a framework for organizing our thinking, for estab-

lishing new categories that we use to conceptualize productive

activities and performance.

The Four Qualities of Artful

Making (An Artful Framework)

What did “We have play” mean at the end of that Streetcar

rehearsal? Was the work done? Rehearsals over? No. Two and

a half more weeks of rehearsal and a couple of previews

remained before opening night. And then, since there’s no way

to package a play, put it on a shelf, and bring it out for per-

formance, the company would make it again for each night of

the run.

When the actor said, “We have play,” he meant that the

cast’s work of making an ensemble, ...