Artful Making: What Managers Need to Know About How Artists Work

gained from experience. If the cost of doing is high, then doing

and doing again is a bad idea; you

should then prefer to spend more time

planning, to make it more likely that

you’ll succeed on the first attempt.

Industrial making provides the best approach to situations

with a high cost of iteration.

To decide which approach to use, you must have an under-

standing of the sources of the cost of iteration. This cost has

two components: reconfiguration costs and exploration costs,

both of which must be low to support artful making.

Reconfiguration Costs

When we set up a process for making something and then

run that process, we get a particular outcome. ...