
What’s Really
Different About
Knowledge Work
Just about everybody recognizes that work is changing
as we enter the 21st Century. When we refer to this change, we
talk about a shift from an industrial economy to an informa-
tion economy, from physical work to knowledge work. But we
don’t yet really know how to think about the evolving nature
of work. We still base our frameworks and metaphors solidly
on learning from the previous era. We know our industrial age
thought patterns intimately. We’re comfortable with them. We
love them because they are so successful for us as we strive to
work and manage well, to create economic value, wealth, and
improved standards ...