Artful Making: What Managers Need to Know About How Artists Work

can influence focus and instill a sense of mission in the group.

A compelling group effort toward ensemble-based results does

more good than a detailed financial

goal. “Produce a significant piece of

collaborative art”; “Do good for our

patients”; “Make a successful business”: These sentiments

dovetail with knowledge workers’ sense of their collective pur-

pose and thus align incentives for artful makers much better

than too-cute financial arrangements.

“People, People, People!”

Venture financing methods and artful making have anoth-

er close parallel: They both assume that people are the most

important factor in assuring successful outcomes. The first ...