Artful Making: What Managers Need to Know About How Artists Work

People trained to fear inadequate planning and lack of

accountability often react immediately, viscerally, and nega-

tively to artful making.

While we believe in the value of artful making when the

prerequisite conditions are satisfied, we recognize serious

questions, especially about budgeting and fiscal responsibility.

It’s all very well to let your artful mak-

ers run out of control sometimes, but

at what point does that become an

irresponsible use of shareholder-

owned resources? And, perhaps even

more problematic: How do you budget for an artful making

process? How do you know how much it’s going to cost?

Fortunately, there are good answers to these ...