Artful Making: What Managers Need to Know About How Artists Work

reconceiving, and its relevance to business, by examining how

actors might rehearse a scene from Hamlet, reconceiving its

performance into a new and unique version during each run.

Reconceiving Hamlet

When an actor begins rehearsing the role of Hamlet, he sets

out to create a Hamlet different from (and better than) any

that has gone before. While the script provides materials and a

basic form, it can become any number of plays, depending on

a host of factors, especially the actors involved. These plays

and the characters in them will be very different from one

another. For example, Richard Burbage, the tall, slightly fat

leading actor in the company Shakespeare ...