June 2022
Intermediate
236 pages
6h 2m
Japanese
Content preview from 実践ゲームUIデザイン コンセプト策定から実装のコツまで
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028
Chapt er
2
02
コンセプト
さて、ここからはUI のビジュアルデザインに踏み込んでいきます。
「 トーン＆マナー」、 略 し て トンマナという言葉を聞いたことがあるでしょうか？ 広
告業界などで使われる用語で、そのプロダクト「らしさ」を象徴するデザインの要素のこ
とです。
既製のプロダクトを思い浮かべた時に、フワッと香るような「見た目の印象」があると
思います。それがトンマナの正体です。これを序盤に固めておくことで、プロジェクト全
体でのUI デザインの方向性がイメージできるようになり、作品のブランディングや他社
タイトルとの差別化に役立ちます。
トンマナをプロジェクト内に浸透させ、他のセクションから尊重してもらえるように
なると、その後の UI 業務が非常に進めやすくなります。これもUIリーダーの重要な仕
事です。生みの苦しみはありますが、楽しみながら設計していきましょう！
トンマナの作り方
前述のプロジェクトストーリーを達成することをイメージしながら、次の5つの項目
を策定していきます。
●
コンセプトキーワード
●
イメージソース収集
●
カラー計画
●
フォント
●
モチーフ
●
U
I
サンプルイメージ
ここでは「トイポップ」「ナチュラルガーリー」「和サイバー」「ドラスティックホラー」
という架空のトンマナを実例にして、上記の 5 項目について解説していきます。
エンジニアメンバー 企画リーダー
トーン＆マナー
02
Chapter
1
2
Chapter
3
Chapter
4
Chapter
5
Chapter ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.