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Case 23
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Don’t Let an Old Flame Die
Background Information
Brenda Dawson worked hard, liked what she did, and was good at it. Brenda was the
senior customer service associate trainer with American Products, Inc., a state-wide
retail service organization with over 90 branch outlets. Typically, there were about four
to six customer service associates (CSAs) in each branch offi ce.
Brenda reported to Bill Abbott, head of the Training Department. Bill and Brenda
started working in the Training Department at about the same time two years ago.
Since then, Bill had noticed Brenda’s natural talent for training. In his opinion, she
had considerable ...