The Management Training Tool Kit
American Management Association / www.amanet.org
116
Case Discussion:
Don’t Let an Old Flame Die
Summary
Both Bill Abbott and Brenda Dawson moved into the Training Department at American Products, Inc.,
about the same time two years ago. American Products was a state-wide retail service organization
of about 90 branch offi ces. One of the main activities of the Training Department was to train the
customer service associates (CSAs) that staffed the branch offi ces. Bill headed the department, while
Brenda was the senior CSA trainer.
Brenda started working at American Products as a CSA herself several years earlier. During that
time, she proved to be a strong employee and had been promoted into a supervisory role within ...