CONTENTS
CHAPTER 1 Introduction to Operations Management
WHAT IS OPERATIONS MANAGEMENT?
Links to Practice: The E-tailers
DIFFERENCES BETWEEN MANUFACTURING AND SERVICE ORGANIZATIONS
Links to Practice: U.S. Postal Service
OPERATIONS MANAGEMENT DECISIONS
Links to Practice: Texas Instruments Incorporated
Business Process Reengineering
Links to Practice: The Publishing Industry
Sustainability and Green Operations
Outsourcing and Flattening of the World
OPERATIONS MANAGEMENT IN PRACTICE
WITHIN OM: HOW IT ALL FITS TOGETHER
CASE: HIGHTONE ELECTRONICS, INC.
CASE: CREATURE CARE ANIMAL CLINIC (A)
INTERACTIVE CASE: VIRTUAL COMPANY
CHAPTER 2 Operations Strategy and Competitiveness
THE ROLE OF OPERATIONS STRATEGY
The Importance of Operations Strategy
DEVELOPING A BUSINESS STRATEGY
Links to Practice: Dell Computer Corporation
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