October 2012
Intermediate to advanced
696 pages
34h 17m
English
forecasting 281
qualitative forecasting methods 283
quantitative forecasting methods 284
executive opinion 285
market research 285
Delphi method 285
time series models 286
time series 286
causal models 286
level or horizontal pattern 288
trend 288
seasonality 288
cycles 289
random variation 289
naïve method 289
simple mean or average 290
simple moving average (SMA) 291
weighted moving average 294
exponential smoothing model 295
trend-adjusted exponential smoothing 297
seasonal index 300
linear regression 303
correlation coefficient 306
forecast error 307
mean absolute deviation (MAD) 307
mean squared error (MSE) 307
forecast bias 309
tracking signal 309
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