CHAPTER 2
Operations Strategy and Competitiveness
Before studying this chapter you should know or, if necessary, review
- The role of the OM function in organizations, Chapter 1, pp. 2–5.
- Differences between strategic and tactical decisions, Chapter 1, pp. 7–10.
LEARNING OBJECTIVES
After studying this chapter you should be able to
Define the role of business strategy.
Explain how a business strategy is developed.
Explain the role of operations strategy in the organization.
Explain the relationship between business strategy and operations strategy.
Describe how an operations strategy is developed.
Identify competitive priorities of the operations function.
Explain the strategic role of technology.
Define productivity and identify productivity measures.
Compute productivity measures. ...
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