February 2024
Beginner to intermediate
304 pages
9h 13m
Japanese
Content preview from 実務で使える メール技術の教科書 基本のしくみからプロトコル・サーバー構築・送信ドメイン認証・添付ファイル・暗号化・セキュリティ対策まで
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Let'slearnaboutemailtechnology!
■ オプトアウトの実現方法
オプトインは顧客がメールを受け取ることを積極的に選択するのに対し、オ
プトアウトはその逆の行動です。つまり、メールは不要だと判断した顧客が
メールの送信を停止することを要求できるようにします。
特定電子メール法では、広告を配信するときにはオプトインでメールアドレ
スを収集するとともに、オプトアウトにてメールの送信を停止するための導線
を設置することを求めています。また、送信者の情報を表示する義務もあります。
つまり、メールマガジンなどを使って広告を配信するときには、メールの本
文中に送信者の名前や連絡先を記載するとともに、配信を停止するためのリン
クなどを記載します【図 7-5】。
受信者はメールが不要であれば迷惑メールとして振り分けることもできます
が、多くの受信者が迷惑メールと判定すると、送信者の評価に悪影響を与える
可能性があります。
このため、容易に配信を停止できるようなリンクを用意する、もしくはメー
ルに返信してもらって削除する、会員ページにログインして配信を停止する、
といった機能を用意することが求められます。
図 7-5
配信停止リンクの例
配信停止のリンク
送信者の名前や連絡先
286
267-291̲mail̲NSM̲F2.indd286267-291̲mail̲NSM̲F2.indd286 2024/01/2510:242024/01/2510:24
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.