January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your market
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Bloom, J. (2005) ‘Lacoste’s Siegel illustrates the sales power of pricing up’, Advertising Age, 7 February.
Cram, T. (2004) ‘Boost brand and profit with the right price’, Financial Times, 6 August.
Dolan, R. J. and Simon, H. (1997) Power Pricing: How managing price transforms the bottom line, Simon & Schuster, New York, NY.
Eugster, C. E. Kakkar, J. N. and Roegner, E. V. (2000) ‘Bringing discipline to pricing’, McKinsey Quarterly, 1.
Fair trade bananas: www.bananalink.org.uk/future/future_2.htm and Prince, R. (2005) ‘Savvy shopper’, Daily Telegraph, 12 March.
Lester, T. (2002) ‘How to ensure the price is exactly right’, Financial Times, 30 January.
Marn, M. and Rosiello, R. L. (1992) ‘Managing price, gaining profit’, Harvard Business Review ...
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